Change the facts

To promote 5àsec's reusable suit holders, the campaign sensitises consumers with factual information about the harmful effects of plastic in nature. The concept "Guarde os fatos, mude os fatos" (Keep the suits, change the facts) is a phonetic play on the words “fatos” (suits) and “factos” (facts) which, in Portuguese, have the same pronunciation (phonetically they are the same).

TRANSLATION

Bodycopy 01:
O plástico mata até 1 milhão de aves marinhas todos os anos.
Plastic kills up to 1 million seabirds every year.

Bodycopy 02:
Em Portugal, 72% do lixo das praias é plástico.
In Portugal, 72 per cent of beach litter is plastic.

Bodycopy 03:
Em 2050 haverá mais plástico nos oceanos do que peixes.
By 2050 there will be more plastic in the oceans than fish.

Headline:
Guarde os fatos, mude os factos.
Keep the suits, change the facts.

Sub headline:
Use porta-fatos reutilizável
Use reusable suit holders