"Celebrate Your Way"
"Dance Celebration"
"Seltzer Spray Celebration"
Description
Southeast Toyota is back with its signature comedy, storytelling and optimism, and this time, they’re coming for summer. Specifically, the idea that you can kick back, relax, and drive off into the sunset this summer in a Toyota, leaving your worries behind.
In :30 and :15 second spots titled “Celebrate Your Way,” “Dance Celebration” and “Seltzer Spray Celebration” respectively, AOR 22Squared showcases the joy of getting a new car and celebrating your purchase; whether it’s taking a selfie, dancing the Griddy or popping a bottle of seltzer water.
From 22Squared VP, Creative Director Alex Lukacs: “We were really inspired by the statistic that 2 out of 3 Americans entered 2023 with the optimism that this year would be better than 2022 and wanted to carry that theme into the summer months. This campaign is all about the weight-off-your-shoulders feeling of finally getting a new car and being ready to conquer anything - a feeling you can’t help but celebrate.”
The spots will run throughout the month of July across TV, social and digital for Toyota’s “The Big One Sales Event.”
This professional campaign titled 'Celebrate Your Way' was published in United States in July, 2023. It was created for the brand: Southeast Toyota, by ad agency: 22Squared. This Digital medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted 10 months ago.
Credits
Executive Creative Director: Della Mathew
Creative Director: Laura Hauseman
Creative Director: Alex Lukacs
Associate Creative Director: Kevin Breen
Copywriter: Walker Bowen
Art Director: Tyler Crump
Senior Project Manager: Laura Steele
Head of Production: Zamile Vilakazi
Agency Senior Producer: Brantley Aufill
Agency Producer: Patrick Clarici
Director of Business Affairs: Danielle Ivicic
Senior Strategist: Suzanna Mayer
Comms Strategy Director: Anna Martin
Chief Operating Officer: Amanda Ferber
Account Director: Chris Daly
Senior Account Manager: Carley Butdorf
Executive Producer: Jen Sienkwics, Uppercut
Producer: Kacy Donaldson, Uppercut
Editor: Joaquin Machado, Uppercut
Assistant Editor - Janna Kay Swanson, Uppercut
Senior Flame Artist - Chelsea Pistono, Uppercut
Colorist - Jenny Montgomery, Company 3
Music: Nick Crane, Racket Club
Audio Engineer: Ashley “Koomba” Simmons - Racket Club
Producer: Adrian Womack - Racket Club
Director: Conor Byrne, m ss ng p eces
Executive Producer: Dinah Rodriguez, m ss ng p eces
Line Producer: Tyler Byrne, m ss ng p eces
Director of Production: Rebecca Davis, m ss ng p eces
DP: Sean Porter, m ss ng p eces
