Carol for the Charity

Last 2022 Christmas Saatchi & Saatchi Ukraine has reimagined the familiar lyrics of "Shchedryk" to reflect current circumstances, transforming it into "Carol for the Charity." The song urged its listeners to use Shazam and contribute towards the needs of Ukrainian children. To witness the success of this initiative, check out the case!

Carol was recorded by Taras Topolya from Antytila, Veryovka Ukrainian Folk Choir & Zernyatko children's folk ensemble during the massive missile attacks in November 2022 in Kyiv. Even the missiles couldn't make Ukrainians pause their work. The project was launched on Christmas Eve before the New Year 2023, and the performers sang the song live before the President Zelenskiy New Year's speech on National TV. An amount measured in millions of hryvnias was collected to help Ukrainian children. The project received 110 millions impressions in media and over 1 million plays on streaming services, and became viral at the 22 radio stations in 11 countries.