Cancel the World Cup

#CancelenElMundial started with one tweet from one of the leading sports analysts in Argentina, Nicolás Cayetano, to his +280,000 followers on Twitter. He suggested canceling the World Cup to prevent heart attacks.Argentina is the country that gave Maradona and Messi to the world, so the response from celebrities, personalities, and the common folk was overwhelmingly heated. Everyone wondered if
Cayetano had gone crazy, and they were not shy about letting him know.

We created a database of language and signs of stress in the messages. Then we asked our proprietary algorithm to find the tweets with the most infuriated comments. Finally, our bot responded to them with a message inviting them to check their heart rate and take preventive measures.

DURING THE GAMES
Using social listening and a proprietary algorithm, our team gathered real-time data from users to visualize the “heartbeat” of the country during every game. As a result, we generated up-to-the-minute ECGs reflecting the heart health of Argentina EVERY match.
Doctors from the FCA reviewed the ECG and diagnosed the country with tachycardia after the loss against Saudi Arabia and again in the championship game against France.