"Buy U a Frosty"

Wendy’s® and T-Pain (also known as FROS-T-PAIN) bring the ultimate chill vibes this summer with the drop of the ‘Buy U a Frosty®’ music video, directed by SixTwentySix's Miles & AJ, and a FREE small Frosty with purchase promotion.

GRAMMY-winning artist and entrepreneur T-Pain reimagined his chart-topping hit single ‘Buy U a Drank’ to highlight the feeling of sheer delight while enjoying a Frosty. ‘Buy U a Frosty®’ dropped on Wendy’s YouTube channel and will be able to be used as an original song on TikTok – so consumers will be able to snag a Frosty and duet away.

The campaign was created by VMLY&R. Packed with nostalgia, the music video opens with T-Pain in his studio, which then morphs into a Wendy’s restaurant, where Frosty treats are abundant, and the vibes are high. With his signature swagger, T-Pain steps up to the mic and performs a summer Frosty anthem. As he savors the final bite of his Frosty, reality sets in – all special effects have disappeared, and T-Pain realizes he’s been in a complete Frosty Time daze and has been sitting in a Wendy’s booth all along. "Wendy’s loves collaborating with authentic artists and creators, and T-Pain is as real as it gets,” said Carl Loredo, Global Chief Marketing Officer for The Wendy's Company.

“‘Buy U a Frosty®’ masterfully captures the nostalgic feeling you get when you dip into a Frosty – a feeling that has the power to transport you to your favorite places and times. We know fans will love listening to and duetting the track while enjoying this summer’s most delicious strawberry flavor.”