breast cancer dictionary Women's lives changed when they read that dictionary.
Time: There are no fixed dates. When I read the Breast Cancer Dictionary, I decided that early screening was the only thing that could have appointments.
Fear: It controls you unfounded. When I read the Breast Cancer Dictionary, I decided that my courage was the only thing that would help me resist.
Loss: It takes something from you, but teaches you other things. When I read The Breast Cancer Dictionary, I decided to fight the bitterness of loss by loving myself all the time.
Description
Breast cancer has only three categories, "prone - infected - recovering", and its dictionary has three words. Still, you can choose how to overcome them.
In #BreastCancerAwarenessMonth, we support you and tell you that you can be a hero and change the dictionary words with the definition that suits you.
This advertising campaign incorporates raising awareness about breast cancer in a different way, to include the three categories of those who are exposed to prone to breast cancer, those who are trying to recover, and those who have recovered from the disease and adapted to their new situation.
This student campaign titled 'Breast Cancer Dictionary ' was published in Egypt and South Africa in October, 2022. This Content, Design, and Digital media campaign is related to the Education, Health, and Media industries and contains 4 media assets. It was submitted over 1 year ago by Senior copywriter : Nourhan Ezz.
Credits
Advertising Agency: ELA3daa
Creative Copywriter: Nourhan Ezz
Graphic Designer: Raafat Mohamed
