Description
Every October, people all over the world show their support for everyone affected by breast cancer and encourage people to get checked.
As per the latest CDC statistic, about 1 in 8 women will get breast cancer during her life, and that's why DAMAC properties have created this silent emotional video themed with a pink color to match with Pinktober featuring 7 women to indicate that the 8th woman was diagnosed with breast cancer, in a strong message that if she had an early diagnosis, she'd still be around today.
This professional campaign titled 'Breast Cancer Awareness' was published in United Arab Emirates in October, 2022. It was created for the brand: DAMAC, by ad agency: Chain Reaction. This Digital medium campaign is related to the Real Estate industry and contains 1 media asset. It was submitted over 1 year ago by Social Media Manager: Menna Sallem of Chain Reaction AE.
Credits
Advertising Agency: Chain Reaction
Concept: Menna Sallem (SM Manager)
Account Manager: Luna Duzdar & Raya Qaddouri
Copywriter: Nabila Zaidi
