Break up with bad fitting clothes

Simply Be, the fashion brand which makes clothes that fit all women's bodies, is urging the nation to break up with bad fit in its autumn/winter advertising campaign, created by House 337.

The campaign encourages women to let go of things which no longer fulfil them. Instead, empower the message to surround ourselves with things that make us feel good and contribute positively to our confidence and wellbeing, from careers to what we eat, and what we choose to wear.

For decades, the fashion industry has excluded women that do not fit within an idealised size or shape. Those on the periphery have had to put up with ill-fitting clothes, making do with what's on offer. Bad fit is not just physical. It holds us back, it quietens our convictions, it makes our personalities smaller.

When it comes to what we wear, there should be no compromise about feeling our best. The campaign is a rallying cry to break up with badly fitting clothing and empower women to find emotional liberation – once and for all.

The film from House 337 features a range of women, reflecting the entire span of sizes available at Simply Be and show how the brand is for anyone who wants to feel confident, sexy and invincible in clothes that work with their body.

The campaign continues to partner with women featured in the films who vigorously campaign about fit-based issues on their platforms to continue the conversation through the line authentically. Behind the scenes, social content features the cast members speaking about their unique relationship with fit.