ADVERTISING

The Wild Detectives

BOOOOOOK Covers

Agency: Dieste

Description

Every year, the American Library Association and Amnesty International promotes Banned Books Week, an awareness campaign that celebrates the freedom to read.

In response to the rising number of book bans across the United States, The Wild Detectives bookstore in Dallas saw an opportunity to raise awareness. During Halloween, they created book covers that could also be used as Halloween book costumes. titles were named after spooky creatures, such as "The Attack of the Censoring Zombies," "The Ban-pire," "The Anti-Freedom Ghost," "The Monster Senator," "Karen, the Intolerant Witch," and "The Discriminatory Werewolf." The aim was to draw attention to this alarming problem. And by using a simple hack, The Wild Detectives successfully raised awareness about book banning and inspired more individuals to assert their right to read and explore diverse perspectives. By doing so, people could develop their own opinions on the matter and the broader issue of book banning.

This professional campaign titled 'BOOOOOOK Covers' was published in United States in October, 2023. It was created for the brand: The Wild Detectives, by ad agency: Dieste. This Design, Experiential, and Print media campaign is related to the Public Interest and Retail Services industries and contains 12 media assets. It was submitted 12 months ago.

Credits

Agency: Dieste
Chief Creative Officer: Abe Garcia
Chief Strategy Officer: Marialejandra Urbina
Group Creative Director: Benjamin Jara
Creative Director: Juan Camilo Valdivieso
Associate Creative Director: Daniel Vicente Días
Associate Creative Director: Andrés Pedraza
Sr Art Director: Kendall Ocampo
Sr Art Director: Sergio Parreno
Sr Art Director: Diego H. Mezarina
Sr Copywriter: David Chavez
Copywriter: Diego Almeida
Executive Director of Digital and Social: Roberto Hernandez
Art Buyer: Lulu Valdéz
Print Producer: Anne-Marie Zorad
Executive Producer: John Costello
Senior Broadcast Producer: Julian Martinez
Brand: The Wild Detectives
Client: Javier Garcia
Senior Project Manager: Shelby G Merrill
Post Production Company: Republic Editorial
Audio: Deaf Mule
Music/Sound Company: Fresh Squeezed

ROM (Royal Onta...
The Wild Detect...

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