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Description
Breast cancer is one of the deadliest diseases in Peru. Thousands of women die each year from this terrible disease, although this is one of the diseases that can be totally prevented. But most women don't take the preventive test because they are afraid to do it.
For this reason, this campaign shows four very famous Peruvian actresses acting as if they were their own breasts, convincing each other to go for a mammogram.
This NSFW professional campaign titled 'Boob Talk' was published in Peru in October, 2020. It was created for the brand: Peruvian League Against Cancer, by ad agency: Grey. This Film medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 3 years ago by Associate Creative Director: Oscar Gonzales of Media.Monks.
Credits
Advertising Agency: Circus Grey, Lima, Peru
Ceo: Zinka Mendoza
President & CCO: José Luis Rivera
Cco: Charlie Tolmos
Cd: Yasu Arakaki, Rodrigo Melgar
Copywriter: Luis Alburqueque
Art Director: Oscar Gonzales
Creative Team: Alessandra Castañeda, Ada Rucabado, Lucía Chirinos, Piero Roncal
Innovation & Planning Director: Nicolás Rodríguez
New Business Director: Valeria Malone
Production Director: Renzo Talavera
Executive Producers: Katty Santillana, Pierina Ivazeta
Production Company: Señor Z
Audio Company: Agosto
