#blackthinkers
Agency: thjnk
Black history. Celebrated every February. Originally in America. And now, by the whole world. But most people don’t realise that this is a problem. Black Americans make up only 4% of the world’s Black population (1.2 billion), and yet America is seen as the benchmark for Blackness by most people in the Western world. Why should we only celebrate our universal Blackness in one month of the year when we are who we are every day? Just as we believe there is no “i” in “thjnk”, we have a campaign for the true representation of ALL Black people to change this cultural perspective. Introducing #blackthinkers, a film that challenges the current narrative around the celebration of Black history with an encouraging new message: Black history is every single day.
Description
Black history. Celebrated every February. Originally in America. And now, by the whole world.
But most people don’t realise that this is a problem.
Black Americans make up only 4% of the world's Black population (1.2 billion), and yet America is seen as the benchmark for Blackness by most people in the Western world.
Why should we only celebrate our universal Blackness in one month of the year when we are who we are every day?
Just as we believe there is no "i" in "thjnk", we have a campaign for the true representation of ALL Black people to change this cultural perspective.
Introducing #blackthinkers, a film that challenges the current narrative around the celebration of Black history with an encouraging new message: Black history is every single day.
This professional campaign titled '#blackthinkers' was published in Germany in February, 2024. It was created by ad agency: thjnk. This Film medium campaign is related to the Education and Public Interest industries and contains 1 media asset. It was submitted about 2 months ago.
Credits
Advertising Agency: thjnk
Chief Creative Officer: Armin Jochum
Executive Creative Director (Film & Craft): Florian Weber
Executive Creative Director (Copy): Till Koster
Senior Producer: Benjamin Calcott
Creative Director Art: Raphael Schils
Creative Director Copy: Stefan Anlauf
Art Director: Thomas Février
Copywriter: John Eboseta
Cast & Performance: John Eboseta
Creative Operations: Sophie Korber
Film Production: Cobblestone Filmproduktion (Hamburg & Berlin)
Executive Producer: Juri Wiesner
Head of PostProduction: Tanja Bruhn
Cobblestone Hamburg & Berlin
Sound Design: Hello Robin Hamburg
