A plea to MacKenzie Scott, Bezos' ex-wife to match our donation goal of $20,000.
Then we asked Tesla founder, Elon Musk to match our donation goal of $20,000 as well.
And we couldn't forget to send a message to Bill Gates, another one of the wealthiest men on the planet.
Description
We found an Amazon loophole that allows people to take money from a billionaire and support the Jane/Finch Centre, a community organization focused on poverty reduction, youth outreach, mental health and wellbeing. Every month, Amazon Prime members get $3.50 to support their favourite Twitch account. If they don’t use it, that money goes right back to Amazon (and Jeff Bezos). So to raise funds, all we had to do was turn the community centre into a verified Twitch streamer. By simply subscribing with Prime, anyone can donate and Bill It to Bezos.
This professional campaign titled 'Bill It to Bezos' was published in Canada in October, 2022. It was created for the brand: Jane/Finch Centre, by ad agency: Angry Butterfly. This Content, Digital, and Integrated media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 1 year ago by Ian Dunlop.
Credits
CEO: Brent Choi
CCO: Erin Kawalecki
CSO: Graham Candy
ECD: Raul Garcia
Art Director: Chenice Piercy
Copywriter: Ian Dunlop
Digital ACD: Amr Elkouedy
3D Artist: Liam Murphy
Senior Project Manager: Ana Del Monaco
Executive Producer: Hanna Bratt
Social Strategist: Fatima Zafar
Editors: Raul Garcia/Chenice Piercy
Voice Talent: Sean McBride
Audio: Pirate Toronto
