Big Ink Energy

With a lift from pop sensation Remi Wolf’s music, Forsman & Bodenfors puts self-expression first to get Gen Z hooked on Inkbox’s temp tattoos Inkbox, maker of plant-based, semi-permanent tattoos, is embracing impermanence as a selling point for a young generation moving fluidly through identities in complicated times.

Endless, changeable, highly-personalized temporary tattoos—plus a catchy anthem from a no-holds-barred, Gen Z champion of authenticity (like rising pop star, Remi Wolf)—could ignite a cultural explosion, granting millions of people explicit permission to be unapologetically themselves. That’s what the creative dynamos at Forsman & Bodenfors New York are betting on.

F&B’s inaugural effort for Inkbox, the 360 “Big Ink Energy” campaign is built around a “tattoo transformation” musically-driven brand film featuring TikTok sensation Remi Wolf and her zany track, “Quiet On Set.” Additional activations include Spotify, where there will be special promotional audio, as well as custom digital placements; livestream takeovers on Twitch; and creator collaborations (featuring a custom hashtag challenge) on TikTok Outdoor activations, including spectacular painted murals, will appear in major metropolitan markets such as Chicago, Austin, Miami, and Philadelphia.