Description
MILKA CREATES "BEEPING BUNNY", A DEVICE FOR BLIND CHILDREN TO JOIN THE EASTER EGG HUNT
In collaboration with the French NGO Aveugles de France, the idea aims to make it possible for more children to enjoy the fun of the season
Easter is one of the most important times of the year for Milka and for millions of children around the world who try to find the chocolate eggs hidden by the Easter Bunny. However, for many children who are visually impaired, it's a day when they can't join the fun.
That's why Milka, the most tender chocolate brand, set out to do something so that these children could enjoy this moment. Together with the NGO Aveugles de France, they created the Beeping Bunny. A device specially designed so that for the first time these children can enjoy the Easter egg hunt with the rest of their friends.
Created together with industry experts, the device has a special sound that makes it possible to locate the sweet reward through the sense of hearing.
To launch it, Milka created an event to allow visually impaired children to experience this wonderful experience for the first time. The whole activation was recorded and shared in an emotional video, inviting everyone to make Easter even more tender.
This professional campaign titled 'Beeping Bunny' was published in Germany and Spain in March, 2023. It was created for the brand: Milka, by ad agencies: DAVID Madrid and Ogilvy Berlin. This Integrated medium campaign is related to the Confectionery, Snacks and Public Interest industries and contains 1 media asset. It was submitted about 1 year ago.
Credits
Client
Magali Mirault: Marketing Director Seasonal & Pralines Chocolate MEU
Ann Sophie: - Brand Manager Easter Sesonals MEU
Silvia Samper: - Senior Brand Manager Easter Sesonals MEU
Benjamin: - Chef de Produit Saisonnier Paques
Marie Famelart: - Chef de marque Confiserie et Saisonnier Confectionery WE
Agencies
Giulia Ferrarezi – Art Director DAVID Madrid
Pedro Gabbay – Art Director DAVID Madrid
Igor Gripovski – Art Director Ogilvy Berlin
Jaime Ludena - Copywriter DAVID Madrid
Zelda Ridgway – Copywriter DAVID Madrid
Guilherme Pinheiro - Copywriter DAVID Madrid
Pancho Cassis – Global Chief Creative Officer DAVID
Dr. Stephan Vogel – Chief Creative Officer Ogilvy EMEA
Saulo Rocha – Chief Creative Officer DAVID Madrid
Andre Toledo – Chief Creative Officer DAVID New York
David Krueger – Group Creative Director DAVID Madrid
Sebastien Rouviere - Creative Director DAVID New York
Felipe Galiano – International Executive Creative Director Ogilvy Berlin
Sylvia Panico – Global Chief Operating Officer DAVID
Melina Boelen – Client Service Director WPP All Stars
Toni Gabel – Account Director Ogilvy Berlin
Kam Phullar – Strategy Director Ogilvy Berlin
Santi Lardin – Agency Senior Producer DAVID Madrid
Alejandro Falduti – Head of Production DAVID Madrid
Production Company
Robin Pesle – Producer Stink
Pierre David – Director Stink
Douglas Guillot Skupien – Director Stink
Miguel Mateos – Editor Deseif
