Become more Christmas

Every neighbourhood has that one person who takes their Christmas decorations to a different level. In a local community in Palmerstown, Dublin, one man has been lighting up his street for the past twenty years. This year, Tesco Ireland and BBH Dublin joined forces with his neighbours to help return the festive favour.

Local hero Seán White creates a Christmas light display for the community every year, supported by his family and friends, and to raise money for a local boy who has cerebral palsy.

In a mission to superpower the efforts of a man who embodies the meaning of ‘Become More Christmas’ and builds that festive cheer from the moment the Halloween decorations are down, Seán’s wife Lorraine worked with Tesco Ireland and BBH Dublin along with Back Up Marketing to put on a showstopper light display, not just at Seán’s house, but also for his neighbours’ houses.

Seven houses in his neighbourhood were decorated to Christmas perfection with different themes including Winter Wonderland, Santa’s Grotto and a wildlife theme. The surprise was completed with music live from barbershop choir, The Ramparts along with mulled wine and mince pie sampling.
Sam Caren and Aubrey O’Connell at BBH Dublin were the lead creatives across the activation.