Description
The Badger Agency and CALIA announce the launch of the spring/summer 2023 “Always Forward” campaign. The work introduces CALIA's new "Always Forward" campaign and is the second year with the four CALIA Collective members: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin, and Olympic gymnast Shawn Johnson East.
CALIA’s “Always Forward” campaign is designed to show how the high-performing athletic apparel is intentionally crafted to support all parts of your unique fitness journey. CALIA has the performance, comfort, quality, and style to encourage and inspire you—from fitness to life.
“This is an exciting time for our brand as we hone our focus on championing all women on their fitness journeys,” said CALIA brand manager. “‘Always Forward’ means we are committed to being there for her as she moves forward in her life.”
The integrated spring/summer campaign launches this week on Hulu and YouTube and will be followed across online and broadcast. The work highlights key product features and showcases four talented individuals finding joy in movement – wherever they may be in their fitness journey. In these uplifting spots, CALIA aims to inspire women to find their confidence in the world of fitness, showing the versatility of the brand, which offers the perfect blend of performance and style.
CCO Madonna Badger adds: “Working with our client partners at CALIA, the brand evolution seeks to retain the elements that endear our brand to athletes, while creating a new space for CALIA to grow and speak with greater authority to wider audiences –whether you work out for sweat and tears or just to keep moving forward – we wanted to bring to life a message that helps women find strength and power to move forward and explore every potential”
Check out two of CALIA’s new spots below:
Q1 Video: https://youtu.be/msOLT_kqW4I
Training Video: https://youtu.be/8Io04AJqpvU
This professional campaign titled 'Always Forward ' was published in United States in February, 2023. It was created for the brand: CALIA, by ad agency: BADGER AGENCY. This Digital and Film media campaign is related to the Fashion and Fitness industries and contains 7 media assets. It was submitted about 1 year ago by Lynne Collins.
Credits
DICK’S
ED PLUMMER CHIEF MARKETING OFFICER
TOM HASSETT VP OF CREATIVE
KATE FEDISHEN VP, GLOBAL BRAND & CATEGORY MARKETING (SOFTLINES)
ALYCIA SCOTT VP, DESIGN
KIM MOYNIHAN DIRECTOR OF GLOBAL BRAND & CATEGORY MARKETING
MACKENZIE HOOPS CREATIVE DIRECTOR
LEANNA GASBARRE SR. BRAND MANAGER
TODD MOLINE SR. CREATIVE MANAGER
BADGER AGENCY
MADONNA BADGER CHIEF CREATIVE OFFICER
NATALIE TROUBH PRESIDENT
CELESTE HOLT-WALTERS HEAD OF PRODUCTION
MADDIE ECHEVERRIA PRODUCER
CARLY MILDEN ACCOUNT DIRECTOR
IVAN WOLIN SENIOR ART DIRECTOR
ABBY KLOPPENBURG SENIOR COPYWRITER
BROOKE ADLER ART DIRECTOR
HANNAH O’TOOLE COPYWRITER
TALENT
SHAWN JOHNSON EAST
DASCHA POLANCO
ALEXANDRA O'LAUGHLIN
HANNAH BRONFMAN
CMC FORECAST (SIGNATORY CO PRODUCER)
ASHLEY SALUGA BUSINESS AFFAIRS
CMC ON SET PRODUCER
GRAND CREW (PRODUCTION COMPANY)
IAN KAPLAN EXECUTIVE PRODUCER
STEVEN BRAHMS DIRECTOR/PHOTOGRAPHER
SAMMY SUH DIRECTOR OF PHOTOGRAPHY
GEOFF SEAN LEVY BTS PHOTOGRAPHER
WESLEY STEBBINS PERRY LINE PRODUCER
CHRISTEN PINKSTON LINE PRODUCER
MIKE HART 1ST AD
MODERN POST (EDITORIAL)
MORGAN ESCOBAR PRODUCER
CLAY DOGGETT EDITOR
FINAL BYTE (FLAME)
IRA MORRIS POST PRODUCTION SUPERVISOR
RARE MEDIUM (COLOR)
HEATH RAYMOND EXECUTIVE PRODUCER/PARTNER
MIKEY ROSSITER COLORIST
UNIVERSAL MUSIC GROUP (MUSIC)
MAGNUS THE MAGNUS COMPOSER
HEARD CITY (FINAL MIX)
JACKIE JAMES EXECUTIVE PRODUCER
LIANA ROSENBERG SENIOR PRODUCER
EVAN MANGIAMELE SOUND DESIGNER/MIXER
