Description
Audi is perceived as cold and distant by the people in the Middle East. To help the brand to build closer and meaningful connections, we created an online platform called Audi Challenges Arabia (https://www.audichallengesarabia.com), and asked the people to challenge Audi cars. We have interpreted the challenges in order to create relevant stories and experiences for the region. One submission allowed Audi to show how its technology could unlock people’s potential. The Number 10 is the third challenge of the project.
This professional campaign titled 'Audi challenges Arabia - The Number 10' was published in United Arab Emirates in March, 2016. It was created for the brand: Audi, by ad agency: Tonic. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 8 years ago.
Credits
Advertising Agency: Tonic International, Dubai, UAE
Executive Creative Director: Cristiano Tonnarelli
Copywriters: Tony Ting, Nicolas Richard
Art Director: Renaud Heneffe
Head of TV / Production: Renato Lamberti Sagliano
Client servicing: Francesca Meloni
Account manager: Amr Mokhtar
Strategy: Arnaud Verchere
General manager: Wael Bittar
Director: Joeri Holsheimer / Wefilm
Production company: Filmmaster Mea Productions
