Art of Recycle

Madam Martha collaborated with Onur Şentürk, an internationally renowned director, for the global broadcast spot of VitrA's washbasin. The film featured a rich blend of music and sound effects, thanks to the creative compositions of Box of Toys Audio, a Creative Music & Sound Design studio based in London. State-of-the-art 3D and CGI technology were employed to bring the project to life over five months, merging artistry with technological innovation.

This film went beyond the conventional scope of product films by offering a poetic narrative on the themes of cycles, recycling, and the innovative aspects of VitrA's 100% recyclable washbasin. The goal was to create a piece that not only underscored the ecological importance of recycling but also resonated with audiences on emotional and intellectual levels. This distinction sets Madam Martha's work apart in the genre, showcasing a unique and thought-provoking exploration of sustainability that reflects their commitment to creative excellence and environmental consciousness.