Description
A survey conducted by Folha de S.Paulo found that, among the candies that were part of the childhood of people born between 1980 and 1990, approximately 25% of them miss Nestlé's Surpresa chocolate. The chocolate ceased production in 2003, but after so many years, some of the animals featured on Surpresa cards are at risk of extinction, such as the jaguar, golden lion tamarin, and yellow-bellied caiman, among others.
With this in mind, Nestlé, in partnership with Ogilvy Brazil, has launched the "Art of Preservation" initiative, which aims to support SOS Mata Atlântica and transform works of art into NFTs for sale. All the financial proceeds from these artworks will be fully donated to the foundation.
This professional campaign titled 'Art Of Preservation' was published in Brazil in September, 2023. It was created for the brand: Nestlé, by ad agency: Ogilvy Brasil. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 8 months ago.
Credits
Agency: Ogilvy Brasil
Client: Nestlé
CCO: Sergio Mugnaini
ECD: Teco Cipriano e Mathias Almeida
CD Danilo Dualiby
ACD: Alexandre Tobio
Creative Team: Felipe Pires, Bruno Ramalho, Miller Farias, Paulo Da Costa
Chief Strategy Officer: Thais Frazão
Strategic Planning Director: Thiago Krafizik
Head of Clients: Denise Caruso
Content and Operations Director: Luis Velloso
Account Director: Lais Pasqua
Account Supervisor: Luma Oliveira
Account Assistant: Giulia Laurini
Production Director: Fabíola Thomal
Producer: Jordana Ribeiro
PR: Raphaela Brito
Executive Production and Curatorship: Norte
Project Manager: Bruno Narvaez e Victoria Pandolfi
Artists: Carla Barth, Helena Cintra, Larissa Constantino, Rômolo D'Hipólito, Vilson Vicente
Editor and Motion: Breno Amorim
Audio Production: Arcade
Mix & Sound Design: Marco Nannini
Relationship: Bruno Antunes
