Apple vinegar shampoo launch campaign

Is there a different and uniq way to launch a new shampoo?
Keff - One of the leading toiletries brand for in the Israeli market is known by excellent products that include new ingredients and surprising and exciting fragrances.
The colorful brand that appeals to teenagers, renews and excites in every campaign and every product launch.

The challenge of launching a new shampoo for the z generation with components that have not been in the category until now, requires producing a new creative approach that is completely different from the creative used in other campaigns.
The campaign is part of the developed brand identity with longtime agency partner.

We launched an extensive campaign with a new and unusual creative for apple vinegar shampoo with one of the leading comedy influencer in the Israeli market and took inspiration from one of the iconic launches of the modern era and pop culture, along with the brand's unique humor and cheekiness.