Description
“Animates” is a new animation studio based in Kyiv. They wanted to focus on working with professionals: advertising agencies and video production studios.
The main task of Animates’ branding was to catch attention of art directors, designers and video producers, looking for animators for their projects. This is how we’ve got the idea to use familiar for creative people elements of one of the most popular animation softwares.
We chose recognizable selection tool and created adaptive dynamic logo. As the main colors we picked black together with yellow, pink and blue, which are also very typical for the mentioned interface. In order to show motion on static pictures we used image of trajectory of movement.
This professional campaign titled 'Animation Studio Branding' was published in Ukraine in April, 2019. It was created for the brand: Animates, by ad agency: ONCE. This Design medium campaign is related to the Professional Services industry and contains 3 media assets. It was submitted almost 5 years ago.
Credits
Advertising Agency: ONCE, Kyiv, Ukraine
Art Director: Viktor Grudakov
