Description
Subito.it is Italy's No.1 site for buying and selling online. The name of the brand means literally "Immediately" to emphasise the efficiency of the service offered.
The "E sei subito più smart" ("And you're immediately smarter") campaign tells of the smartness of those who, through the Subito app, simplify their lives by increasing their choices and, not least, their earnings.
This new positioning was expressed through the creation of the new payoff "And you're immediately smarter" that the brand will use throughout its 2023 communication.
The campaign includes a 20" TV film and TikTok contents which the brand's channel on this new social was launched with.
This professional campaign titled 'And you're immediately smarter' was published in Italy in February, 2023. It was created for the brand: Subito, by ad agency: DLV BBDO. This Digital and Film media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 1 year ago by Creative Director: Tommaso Casarini of DLVBBDO.
Credits
Advertising Agency: DLVBBDO, Milan, Italy
Executive Creative Director: Serena Di Bruno
Executive Creative Director: Daniele Dionisi
Creative Director: Federica Scalona
Creative Director: Tommaso Casarini
Art Director: Michela Benincasa
Copywriter: Anna Lasagni
Account Director: Giulia Smareglia
Account Executive: Greta Morgillo
Producer: Alessandro Sardini
Production Company: Mercurio Cinematografica, Milan, Italy
Executive Producer: Debora Magnavacca
Associate Executive Producer: Desiree Castelli
Producer: Gaia Parenti
Director: William9
Digital Director: Chiara Musso
DoP: Emanuele Mestriner
Editor: Claudia Caripoli
Colorist: Danilo Vittori
Post-production audio: The Log
Post-production video: You Are
