Description
The new campaign from McDonald’s™ communicates the exclusive app offers: Cheeseburger for 1€, Double Cheeseburger for 2€, and Triple Cheeseburger for 3€. “Amazing, Unbeatable, Delicious Offers” is the tagline of the campaign.
In Greek, the main message is “App-ithanes, App-aixtes, App-olaustikes” and highlights that you can only enjoy the offers through the McDonald’s™ App.
The story starts off with 3 friends. One of them is trying to cheer up the others by doing a common magic trick. When that doesn’t work, he does a trick to his friends which they have never seen before. First, he asks his friends for 1 euro each. Then with 3 euros in his hand, he pulls out his mobile, taps the screen, and “magically” disappears. Finally, he reappears “magically” and presents three Cheeseburgers to his friends. However, his friends have no idea what he went through to achieve it.
This professional campaign titled 'Amazing! Unbeatable! Delicious Offers! ' was published in Greece in January, 2023. It was created for the brand: McDonald's, by ad agency: DDB Athens. This 360° medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 1 year ago by Account Supervisor: Chrysa Antonopoulou of DDB Athens.
Credits
Advertising Agency: DDB Athens, Athens, Greece
Executive Creative Director: Costas Vanis
Group Creative Director: Manolo Kapidis
Creative Directors: Grigoris Moumouris
Art Directors: Giannis Daskalos, Elena Chatzichristou
Copywriters: Katerina Kossiori
Account Team: Christiana Tolia, Elena Moulio, Chrysa Antonopoulou
Production Company: STEFI Productions
Director: ΚΙΜΙΝΟ
