Description
100 mln people live with Dissociative Identity Disorder, having two or more distinct identities with unique thinking, memory, and financial behaviour — some more impulsive than others. Barclays wants to make its banking app a safe space for everyone, especially the most vulnerable.
So we present the Alter Mode — a banking app mode created for people with DID. In the Alter Mode, people can create separate accounts for all their identities and set restrictions on spending for each. To access the app, they need to go through face and audio authentication. As each personality has its voice and mimics, they will be only able to access their account. This way, Barclays will make its app more inclusive for neurodivergent people and help them gain much-needed control over their lives.
This student campaign titled 'Alter Mode' was published in Georgia, Germany, and Ukraine in May, 2023. It was created for the brand: Barclays, by ad school: Miami Ad School Europe. This Design and Digital media campaign is related to the Finance industry and contains 4 media assets. It was submitted 11 months ago by Senior Copywriter: Inna Tabachenko of Freelance.
Credits
Advertising School: Miami Ad School Europe
Art Directors: Lisa Glonti, Matt Lebedev
Copywriter: Inna Tabachenko
