Description
Doctors Without Borders is an organization that relies solely on private donations. Especially regular donations make a bigger impact, because they allow the organization to provide seamless humanitarian medical assistance to refugees and migrants, basic healthcare to vulnerable people as well as public awareness activities. People who make regular donations for the Doctors now have a new title. They are called Frontline Supporters.
This new campaign aims to introduce this new name as well as call for fundraising.
The idea is to juxtapose the two completely different ways of life: the life of a Frontline Supporter who lives a rather regular everyday life, and the workers of Doctors Without Borders who live their everyday life on the frontline, where nothing is regular. But these two opposing lives come together.
Because on the frontline the only regular is every Frontline Supporter.
This professional campaign titled 'Alice' was published in Greece in December, 2021. It was created for the brand: Doctors Without Borders, by ad agency: Soho Square. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 2 years ago by Creative Director: Leonidas Arvanitis of Soho Square Athens.
Credits
Advertising Agency: Soho Square Athens, Kifissia, Greece
Film Production: Foss Productions
Creative Director: Leonidas Arvanitis
Head Of Creative: Kallina Kyratsouli
Senior Art Director: Konstantinos Fragkoulis
Copywriter: Nicolas Vlachos
