Description
Standing 2.4m tall, the interactive Montblanc Summit 3 replica invited shoppers to stop and experience the new watch using their personal device.
To interact users simply scanned a QR code which opened a URL-based controller on their phone. From here they could personalize the watch and explore the new Summit 3 in full detail.
This professional campaign titled 'After Hours Test Drive' was published in Australia and France in August, 2022. It was created for the brand: Montblanc, by ad agency: Watch This Space Agency. This Digital, Experiential, and OOH Outdoor media campaign is related to the Electronic Devices, Fashion, and Jewelry industries and contains 1 media asset. It was submitted about 1 year ago.
Credits
Advertising Agency: Watch This Space Agency, Melbourne, Australia
Creative Director: Darren O'Mahony
Developer: Preston Thomas
Prop Maker: Bob Shea
