Description
The 'Affordably Good' campaign was crafted to position Homes r Us' newly launched affordable collection for young couples shopping furniture for their first homes.
Born from the insight that as individuals moving into a home together for the first time, couples invariably have differing choices on how to furnish their first home. Not only is this one of the first big decisions they take together, but it's also an important one, because moving into your first home is a significant moment in life for all. Add to this the shoestring budgets that young couples have to work around, we have a situation where the couple is forced to pick and choose who gets to have their way.
With the catchy and simply named 'Affordably Good' collection, Homes r Us presents the perfect solution to their problem. Why do you have to choose when you can easily afford everything that each of you loves? The relatable film brings alive this idea in a humorous way that will surely bring a smile to anyone who has gone through the endearing challenge of putting together their own first home.
This professional campaign titled 'Affordably Good' was published in Oman, Qatar, and United Arab Emirates in July, 2022. It was created for the brand: Homes r Us, by ad agency: Asia. This Digital, Film, and Integrated media campaign is related to the House, Garden industry and contains 1 media asset. It was submitted almost 2 years ago.
Credits
Brand: Homes r Us
Advertising Agency: Asia
Creative Team:
Creative Director: Pooja Chandani
Copywriter: Viswajith Vettath; Tuline Azzi
Art Director: Germán F. González; Pradeep Sankunny
Client Servicing Team:
Account Director: Anne Fenn
Account Executive: Viztoni Dela Pena; Neha Sangle
Client:
Senior Marketing Manager: Vinmay Korday
Sr. Executive - Digital Marketing: Mohammed Abubakker Siddique
Production:
Producer: Harry B / Phoenix Films
Director: Adham Obeid
DOP: Elias Trad
AD: Chady Asfour
Art Director: Magda Hajduk
Wardrobe Stylist: Micaela Cigala
Make-up & Hair: Priyanka Sarkar
Focus Puller: Jay Cee
Grip: Cobra Grip
Photographer: Ruksana Hussain
