Adopt A Peteran. Adopt A Hero.
Adopt A Peteran. Adopt A Hero.
Adopt A Peteran. Adopt A Hero.
Description
PROBLEM:
People love adopting puppies. They’re cute and you can raise them the way you want to. Unfortunately, the same love isn’t given to older dogs. While senior dogs deserve to live their final years in a loving home, sadly that’s often not the case. Animal shelters are filled with senior dogs, and they’re often the last adopted. In fact, it is 75% more difficult for a senior dog to get adopted over a puppy.
OPPORTUNITY:
November 11th is Veterans Day, and it's also adopt a senior dog month.
IDEA: We will give senior dogs the honor and recognition they deserve, just like we do with veterans, by creating a PETERANS campaign highlighting their accomplishments. Showcasing why they’d be the perfect hero to potential adopters’ families.
This professional campaign titled 'Adopt A Peteran. Adopt A Hero.' was published in United States in November, 2022. It was created for the brand: Dallas Pets Alive, by ad agency: Dieste. This Digital and Print media campaign is related to the Pets and Public Interest industries and contains 3 media assets. It was submitted over 1 year ago.
Credits
Agency: Dieste, Dallas, USA
Chief Creative Officer: Abe García
Chief Strategy Officer: Marialejandra Urbina
Group Creative Director: Benjamin Jara
Creative Director: Juan Camilo Valdivieso / Matias Jaramillo
Associate Creative Director: Daniel Vicente Días / Andres Pedraza
Art Director: Christopher Rodríguez
Copywriter: Joel Austin
Photographer: Ale Burset
Retoucher: Diego Speroni
