Description
Desert Door Distillery launches a new campaign titled, ‘Adopt a Californian’ helping California-transplants new to living in Texas take the first step in learning how to become true Texans. The tongue-in-cheek campaign created by agency TDA Boulder bridges the gap between native Texans and newbies by offering Texans a chance to take Californians under their wing and show them how to adapt. The ‘Adopt a Californian’ campaign includes video, radio, and a microsite, all which act as brief tutorials helping Californians gain the skills and confidence they need to grow into well-rounded Texans.
This professional campaign titled 'Adopt a Californian' was published in United States in November, 2022. It was created for the brand: Desert Door, by ad agency: TDA_Boulder. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client: Desert Door Distillery
Campaign Title: Adopt a Californian
Agency: TDA_Boulder
Agency Location: Boulder, CO
Executive Creative Director: Jonathan Schoenberg
Creative Director: Jeremy Seibold
Senior Copywriter: Dan Hawes
Art Director: Matt Cavallo
Producer: Dennis Di Salvo
Web Designers: Matt Cavallo and Lindsay Hartsfield (TDA Boulder)
Account Director: Georgia Sharkey
