Description
A taste which can’t be dismissed and which is always worth coming back. Once upon a time, a person again appeared in the modern times in order to experience a majestic flavor of a Royal collection at McDonald’s®. The campaign commenced with a distinguishable gift from McDonald’s®, when everyone had an opportunity to receive a complimentary McCombo Royal Cheeseburger. This day was marked by a world record – 525 delivery orders per hour from a single McDonald’s® restaurant.
Further development of the campaign was dedicated to the short funny videos. Each tailored created video was devoted to the adventures of a Victorian era nobleman. For the first time, he encountered the new technologies e.g., self-service kiosk, digital menu boards, and contactless payment inside the restaurant.
This professional campaign titled 'A Royal Collection' was published in Kazakhstan in September, 2021. It was created for the brand: McDonald's, by ad agency: TBWA. This Digital medium campaign is related to the Food industry and contains 5 media assets. It was submitted over 2 years ago.
Credits
Advertising Agency: TBWA\CAC, Almaty , Kazakhstan
Executive Creative Director: Iliya Kodintsev
Art Director: Darya Zhuravleva
Copywriter: Askhat Orazayev
Motion Designers: Zhakyp Matayev, Nurasyl Toleukadyr
Client Service Director: Dana Raushanova
Account Manager: Arailym Kudassova
Production: Creativity
Brand's Managing Director: Asset Mashanov
Senior Marketing Manager: Arshat Baktygali
Acting Senior Marketing Manager: Yelena Kozubskaya
FB & LRM Specialist: Dmitriy Avteikin
