Description
A digital campaign to reveal a new Shawarma brand sandwich (SHAWARMER)
CONCEPT:
It is all about “Rolling”
Shawarma skewer is “ rolling”
Shawarma is cut into pieces, and the bread is “ rolled up”
The great taste of Shawarma will make your head "rolling"
CAMPAIGN SLOGAN:
A ROLL, that makes your head roll!
“ لفة ... تِلف الدماغ لف! ”
We went with the concept of the upside-down world, as
our outstanding flavor will turn your head so you will see
everything overturned.
And we divided it into three waves with different locations
and moods to highlight the concept of diversity and it’s for
everyone, everywhere, and anytime.
This professional campaign titled 'A ROLL, that makes your head roll!' was published in Egypt in October, 2022. It was created for the brand: Shawarmer, by ad agency: OCG. This Content, Design, and Digital media campaign is related to the Food industry and contains 3 media assets. It was submitted over 1 year ago by Creative Copywriter| Sr. Marketing Communications : Mahmoud Abd El-fattah of Nolte - Middle East, Asia & Africa.
Credits
Advertising Agency: OCG, Egypt
Creative Director: Ismail Sabry
Creative Copywriter: Mahmoud Abd El-Fattah
Sr. Visual Artist: Ahmed Sami
Lettering Artist: Ahmed Abo El-Hassan
