Description
Osmo from BYJU’S, the award-winning, leading edtech company, has officially launched Reading Adventure, a personalized learn-to-read program for kids to build their skills and confidence beyond the classroom. Developed with educators, the newest addition to Osmo’s successful portfolio of early educational programs uses “phygital” (physical and digital) play along with speech recognition and adaptive technology to help kids learn to read. The ground-breaking program was created for kids kindergarten through first grade (ages 5-7), and combines physical books with a digital experience using phonics and sight reading with friendly characters and engaging storytelling.
Today’s children are digital natives and Osmo has a proven track record of bridging hands-on learning tools with the devices that they use everyday. Osmo Reading Adventure includes an iOS app, physical books, and an interactive magic wand. Through a monthly subscription, Reading Adventure delivers skill-based physical books that are tailored to the child’s current reading ability. The program was developed with an emphasis on phonics instruction, such as teaching the connection between speech sounds or phonemes and letters. Teaching phonics allows children to successfully break down new words based on the spelling patterns present in each word.
This professional campaign titled 'A New Chapter In Reading Is Here!' was published in United States in September, 2022. It was created for the brand: Osmo, by ad agency: B-Reel. This Integrated medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Osmo:
Brent Bacheller - Head of Global Brand Creative
Angela Bateman - Marketing Manager
Stacie Palka - Sr Product Marketing Manager
Iris Hung - Producer
Carolyn Daley - Lead Art Producer
Leo Paul Aquino - Art Director
Derek Millner - Producer/Editor (Stills)
Ryan Miller - Photographer
Ram Gibson - Lighting Tech (Stills)
B-Reel:
Joakim Saul - Executive Creative Director
Hassan Sayyed - Brand Director
Pieter Konickx - Creative Director
Brianna Saba - Art Director
Dane Bjorklund - Associate Creative Director
Danielle Russo - Director of Integrated Production
Gavin May - Strategy Lead
Natalie Kilic - Brand Manager
Decong Ma - Designer
Production - STRIKE ANYWHERE
Pete Marquis - Director
Victoria Guenier - EP
Adam Lawson - Producer
Animation - Passion Pictures
Andy Martin - Animation Director
Mike Turoff - Head of Production
Megan Plane - Producer
Lana Simanenkova/ - Lead Animator
Freddie Griffiths - Animator
Freddie Griffiths, Cecilia Corzo, Sanz Dangle, Samara Joshi - Clean Up
Compositing - Filipe Alcada
