A kid-free break

Warner Hotels, the company specialising in short UK breaks designed exclusively for adults, is to launch its newest and biggest brand campaign, “A kid-free break”, to drive appeal amongst new and existing target audiences.

To boost awareness and take advantage of a post-pandemic appetite for UK breaks, Warner Hotels has worked with NOW to create a campaign that celebrates the uniqueness of Warner’s adults-only breaks and conveys its playful character.

A totally surreal 60-second TV spot, directed by Chris Boyle at Private Island, depicts a parallel universe where kids have taken over a Warner hotel. The children aren’t having much fun, because Warner breaks are designed for adults to enjoy.

The tongue-in-cheek ad, which employs Hollywood movie tropes, takes viewers on an emotional journey, going from quiet to full-on kid-powered-craziness and back again. The children are glued to their tablet in the bedroom, singing karaoke in the spa and munching on popcorn in the cinema. The mania intensifies as the children multiply and glitch, before they finally disappear, and calm is restored. The kids aren’t really there, because Warner Hotels are designed for adults.

The spot also showcases Warner Hotels properties, with shots of the beautiful grounds, luxurious rooms, spa, bar and restaurant, revealing how they offer all the ingredients needed for a premium and special escape for adults.