Description
Socially-led creative agency, We Are Social France, has launched ‘A Job for Me’ campaign for the Valentin Haüy Association to expose the challenges faced in the workplace by blind or visually impaired individuals. The film is aired during European Disability Employment Week (November 20-26, 2023) which takes place this week.
The ‘A Job for Me’ film created by We Are Social France uses humour to highlight the difficulties faced by visually impaired individuals when searching for work covering everything from non-adapted job advertisements to companies' reluctance to hire them.
Today in France, 70%* of visually impaired individuals are unemployed - an alarming figure that illustrates the uphill battle faced by many individuals in finding employment. With this film, the Valentin Haüy association aims to raise awareness among the general public and recruitment companies so that real equal opportunities for employment can finally exist.
The Valentin Haüy Association has been supporting visually impaired individuals for over 130 years to help them gain autonomy through accessible training or professional reintegration programs, offering real job prospect
This professional campaign titled 'A job for me' was published in France in November, 2023. It was created for the brand: Valentin Haüy Association, by ad agency: We Are Social. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 5 months ago.
Credits
WE ARE SOCIAL
Vincent Reynaud-Lacroze - Managing director
Nicolas Dumenil - Creative director
Charlotte Rouart - Senior Copywriter
Renaud Arnaudet - Senior Art Director
Kim Przybyla - Group account director
Karyna Krasnosilska - Account Manager
Annabelle Claverie - Senior producer
Charlotte Beraud - TV producer
Jérémy Michel - Motion Designer
Directors : Sidney Van Wichelen & Jack Antoine Charlot
Production studio : HierSoir
