A Fashion Revolution!

Blink Digital was the official Metaverse Partner for Pernod Ricard’s Blender’s Pride Glassware Fashion Tour 2022. We created the Blenders Pride Glassware Fashion Tour Park on Decentraland, where users could experience fashion like never before. We helped Blenders Pride Glassware Fashion Tour reinvent its legacy with a more modern, inclusive, and innovative approach and blended fashion with technology, accounting for, on average, over 64 percent of the traffic on Decentraland during the campaign period. We also created the multi-platform strategy and managed the Discord server, influencer activities, etc.

The Fashion Tour Park had different zones, including a lounge area for claiming a free "Proof of Attendance NFT" and providing information. The Designer & Trial Zone offered unique wearable NFTs by renowned designers, allowing users to sync their digital and physical presence. The Ramp area allowed interaction and live streams, while selfie spots provided picture opportunities. The park featured a Metaverse fashion show with digital replicas of real-world outfits and a Metaverse Treasure Hunt. The "Step into the Metaverse" booth allowed on-ground attendees to try and purchase Metaverse wearables in real time using AR technology, blending the physical and digital experience.