A Different Reality

The challenge was to elevate communication to a new level and thereby contribute to Millum reaching its goal of becoming the largest procurement system for hotels, restaurants, and cafeterias in the Nordics.

With Millum, you can purchase all the ingredients you need, as well as uniforms, glassware, and other products essential for running a hospitality or lodging establishment. Additionally, you gain access to a multitude of features that assist with inventory management, control of food waste, monitoring CO2 footprint, menu planning, and much, much more. The solution, therefore, was to create a film that, through its narrative, manages to convey the extensive requirements of operating a successful dining establishment. It's easy to think that it's all about ingredients, great flavors, and experiences. However, this coin has a flip side, and we addressed this aspect in collaboration with Joon Brandt.

The result is an 80-second film, filled with drama and grandiose imagery. However, it's also a film that breaks away from many of the stereotypes associated with the hotel and restaurant industry.