Description
Burger King promotes Guest Feedback Program with actual 911 calls from guests.
In a new radio campaign, Burger King leverages real, actual 911 calls from its guests to invite feedback (and score a free Whopper in the process) through the Burger King Customer Experience Program
Not having it Your Way at Burger King is an emergency. And some Guests have taken to calling 911 in hopes of remedying the situation. Now the brand is using those calls to invite Guests to share their feedback to an audience that is genuinely interested in hearing it: Burger King itself.
The campaign redirects Guests to the Online Customer Experience Survey. Every time they make a purchase at Burger King, they can visit www.bk-feedack-eire-com, complete the survey and get a free Whopper at the next purchase. Way better than calling the police, right?
This professional campaign titled '911 - What’s Your Emergency?' was published in Argentina and Ireland in May, 2022. It was created for the brand: Burger King, by ad agency: DAVID Buenos Aires. This Integrated medium campaign is related to the Food industry and contains 2 media assets. It was submitted almost 2 years ago.
Credits
Agency: DAVID Buenos Aires
Campaign: Burger King – “911 Calls”
Client: Burger King
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Global PR Director: Sandra Azedo
Executive Creative Director: Nicolas Vara, Ignacio Flotta, André Toledo
Copywriter: Agustin Aiassa
Art Director: Julian Tedesco
Head of Production: Jimena Oliva
Regional MD: Emanuel Abeijon
Group Account Director: Rafael Giorgino
CLIENT: BURGER KING
RBI Chief Brand Officer: Antonio Brandao
VP, Head of Burger King Marketing: Sabrina Ferretti
Head of Global Brand Marketing Burger King: Iwo Zakowski
Global Director of Communications Burger King: Andrea Beer
