9 Feet

Seybert’s Billiards Supply specializes in high-end, well-crafted billiards equipment for players who consider billiards just that – a craft. To a layman, it may just look like someone hitting balls into holes. But to true players, working a table is like a painter working a canvas. Every cue stroke leading to the next. If you want cheap pool gear? Amazon has plenty of $30 cues. Seybert’s is for the true billiards craftsmen and women.
To reach these people (people willing to spend thousands of dollars on a single cue), we wanted to create a campaign that felt grounded in the moody pool halls these players play, while bringing the elevated sense of craftsmanship they feel. This authentic feel was essential, according to David Register, Photographer and Creative Director at MMB.