Description
2024 Clio Health Silver Award Winner.
Every 6 minutes, someone in the United States dies from opioids and today, there’s more than 2.1 million people suffering from opioid use disorder. It’s the result of an ongoing three-decade man-made plague known as the Opioid Epidemic.
855-HOW-TO-QUIT is an innovative approach to help those struggling with addiction. It’s a helpline to reach out to people in the most critical moment – when they have a pill in their hand. In the US, every pill comes with a unique identifier imprinted, such as OP for oxycodone, IP33 for codeine, or C for fentanyl. The helpline uses the familiar dial pad mechanic where each letter corresponds to a number, to turn the opioid pill codes into phone extensions: OP is dialed as 67, IP33 as 4733, C as 2. Each extension connects the caller with a different person who managed to quit that very pill.
30 pills, 30 stories, 30 ways to quit
The helpline features 30 people, reflecting the diverse demographics of opioid use disorder. They share their experiences with one of the 30 most common opioid pills, from how they became addicted to how they managed to quit. Each testimony was curated by trained addiction specialists to include important medical information. The helpline also provides information for each pill, it connects to 988 for emergencies, and to the SAMHSA National Helpline for concrete treatment options. The toll-free helpline is available in all 50 states and will be functioning 24/7, initially live and later as interactive recordings.
The initiative is set to launch on March 5 as a nationwide PSA campaign displayed on billboards and other out of home media, provided pro-bono by leading media company Talon. Using data, the ads are placed in, and tailored to, the most relevant environments. In Philadelphia for example, more ads will feature fentanyl and oxycodone, while in Washington state hydrocodone pills will be more prominent. There will be billboards near pharmacies and known hotspots, and print, TV, and digital placements next to pharmaceutical ads. Activists and participating organizations will amplify the campaign further, on social media and beyond. The website 855-how-to-quit.org works as the campaign hub, featuring recordings of all stories, editorial content, resources for treatments, and various ways to support or even join the initiative.
855-HOW-TO-QUIT is developed by a diverse coalition of organizations, from NGOs, healthcare professionals and activists, to artists and media experts. Supporters include healthcare consultancy Anzen Health, NGOs We Are Those People and PAIN, renowned photojournalist Jeffrey Stockbridge, opioid crisis expert Flindt Andersen, and known activists Pamela Smith, Sober Sammy, and Ronny Morales.
This professional campaign titled '855-HOW-TO-QUIT' was published in Germany and United States in March, 2024. It was created for the brand: Anzen Health, by ad agency: Serviceplan Munich. This Integrated and OOH Outdoor media campaign is related to the Public Interest industry and contains 6 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: SERVICEPLAN GERMANY, Munich
Advertising Agency: SERVICEPLAN GROUP, Munich
Media Agency: MEDIAPLUS GERMANY, Munich
Advertiser / Brand: Anzen Health, Chicago
Production Company: JOJX, Venice
Media Agency: MEDIAPLUS NORTH AMERICA, New York
Post-Production Company: JAMM, Venice
Music/Sound Company: DaHouse Audio, Overath
Public Relations Agency: Tulom, São Paulo
Global Chief Creative Officer: Alex Schill, SERVICEPLAN GROUP
Art Director: Camille Nizet, SERVICEPLAN GERMANY
Art Director: Tanvi Phalak, SERVICEPLAN GERMANY
Art Director: Rohil Borole, SERVICEPLAN GERMANY
Art Director: Kai West Schlosser, SERVICEPLAN GERMANY
Copywriter: Shruthi Subramanian, SERVICEPLAN GERMANY
Copywriter: Javier Granados, SERVICEPLAN GERMANY
Executive Creative Director: Lorenz Langgartner, SERVICEPLAN GERMANY
Executive Creative Director: Franz Röppischer, SERVICEPLAN GERMANY
Creative Director: Dennis Fritz, SERVICEPLAN GERMANY
Junior Motion Designer: Margarita Nikolajeva, SERVICEPLAN GERMANY
Junior Art Director: Michał Kuśmierz, SERVICEPLAN GERMANY
Global Creative Lead: Maximilian Florian Schöngen, MEDIAPLUS GERMANY
CEO: Tamara Alesi, MEDIAPLUS NORTH AMERICA
US Chief Client Officer: Enza Chiodi, Talon
CEO: Michel May, Anzen Health
Founder: Erika Ball, We Are Those People
CEO: John Roescher, Raw Materials
COO: Jennifer Allen, Raw Materials
CCO: Pablo Marques, Raw Materials
Creative Director: Wojciech Zalot, Raw Materials
Lead Creative Technologist: Richard Mattka, Raw Materials
Senior Program Manager: Joanna Kinscherff, Raw Materials
3D Artist: Roman Tikhonov
Type Designer: Michael Clasen, kimera
Music Supervisor: Wonder Betin, DaHouse Audio
Executive Producer: Cassiano Derenji, DaHouse Audio
Executive Producer: Carol Masseti, DaHouse Audio
Music Director: Lucas Mayer, DaHouse Audio
Music Producer: Silvinho Erne, DaHouse Audio
Music Producer: Rodrigo Lemos, DaHouse Audio
Director: Oliver Würffell, JOJX
Executive Producer: Jackson Morton, JOJX
Executive Producer: Joe Care, JOJX
Executive Producer: Pedro Aragão De Oliveira, JOJX
Production Manager: Mary Katherine Wise, JOJX
Office Coordinator: Karsyn Joy Reynoso, JOJX
DoP: Ian Rigby
Photographer: Jeffrey Stockbridge, Jeffrey Stockbridge LLC
Photographer: Tom Kubik, Tom Kubik Photography
Post-Production: János Kiss
Copy Editor: Quentin Lichtblau
Senior PR Manager: Mariia Astraukh, SERVICEPLAN GERMANY
Developer: Oliver Thellmann, Anzen Health
Copywriter: Taro Taniwaki
Gaffer: Michael Cruz
1st AD: Christopher Berger
1st AC: Josh Borgoni
Production Designer: Michael Westerman
Key Grip: Evan Davies
Sound: Jim Castroo
Casting Director: Gabrielle Schary
Casting Associate: Wade Hendrickson
Line Producer: Leanne Amos
Production Supervisor: Elisabeth Compton
Asst. Production Supervisor: Daphne Gomez
Asst. Production Supervisor SF: Maddy Graves
Location Scout: David Weber
Location Manager: Christian Powell
Production Assistant: Seanna Lanagan
Production Assistant: Andrew Dirk
PR: Karan Novas, Tulom
SVP: Melissa Vigue, Peppercomm
Founder: Jane Austin, Persuasion Communications
