"!طلع فوق الزربية"

“Matle3ch fo9 zrbiya”, almost every Moroccan individual have heard at least once this phrase growing up, and it refers to the “salon” being some sort of a sacred place that can only be entered when there’s guests coming, but when we actually mature, we realize that it didn’t really deserve all that fuss and it’s just a regular corner of the house like any other.So using this situation our campaign aimes to emphisize both “rebellion” and “adventure” as brand values, but more specifically using a Moroccan context so the audience will relate emotionally and therefore interact with the message.
So to put the idea into action we are going to introduce a character that the viewers will associate with and that experienced this exact situation during their childhood, and when they grow up being a Motorcyclist, they decide that whenever and wherever they park their bike it will be on top of an actual rug.