2D + 3D = ❤️ in rebranding of linza agency

One 2D logo and a handful of additional 3D elements. A recipe for a non-standard mashup design based on the example of the linza agency rebranding.

Background:
Our agency started its journey in 2018 as a production company. We were immediately lucky with the clients, because they gave us a lot of creative freedom, and we squeezed the most out of it. In November 2021, we realized that we can do more and better, so we started the transformation. In addition, we decided to change our own approach to doing business in order to become closer to our customers, to be not just contractors or executors, but rather friendly assistants with whom you can communicate simply like with your friends.

Transformation:
Therefore, we had to say goodbye to the previous version of the logo. After all, CAPS LOCK, you must agree, does not have a very friendly appearance.

Our brand has become more understandable, friendly, colorful, innovative, bold and cool at the same time. A less strict and static logo complemented a set of stylistically different visual elements that work equally well in both 2D and 3D spaces. This emphasizes the versatility of stylists and customer orientation. Actually, the elements themselves symbolize our clients - individual and unique. All their tasks are bright, voluminous and have different complexity and character.

We wanted the new logo to radiate calmness and creativity. Therefore, the color scheme was inspired by a sunset somewhere on a beach in Sri Lanka: colors that relax and calm.

Visual idea:
The logo includes a playful "i" as in the word "idea", because an idea should always have something non-trivial.
Handwritten "З" - as in Ukrainian “Знання” ("knowledge"), illustrates the path from an idea to the achievement of the client's goals and the frenzied enthusiasm of the target audience. At the same time, the Cyrillic writing of the letter "З" was chosen to emphasize the Ukrainian origin of the agency.