19,000 Reasons to Feel Good Spending Less

Last year, NOW®, the largest independent and family-owned manufacturer of natural products, vitamins and supplements, launched its first-ever integrated national campaign from its new creative agency partner, Hanson Dodge. The platform was “Feel good spending less,” which focused on how NOW provides quality supplements without you having to pay a premium price. Fast forward and NOW is launching the next evolution in its “feel good spending less” campaign.

Across video, print, digital, social and out-of-home, NOW is doubling down on the quality of its products by emphasizing how it tests (and tests and tests) for the purity of its supplements…as many as 19,000 tests every month! Many supplement brands have quality claims. NOW didn’t just want to tell people; it wanted to jolt people into understanding the magnitude of the quality of NOW products – to see the great lengths NOW goes to ensure its quality is superior. The tagline is, “NOW. 19,000 reasons to feel good spending less.” The campaign launches this week.